For more than a decade, Cara has succeeded in creating unique partnership and sponsorship activations with well-known brands. Cara is known for carefully evaluating and negotiating each opportunity, and working with both her clients and the brands to create authentic and engaging content programs.
Collaborating with key figures in the parenting space, Cara manages sponsorship initiatives with a portfolio of brands that has included American Express, American Greetings, The Honest Company, Nordstrom, Serta, JetBlue, Dove, Gymboree and Dyson.
Previously, Cara worked in the lifestyle publication realm with Tasting Table and UrbanDaddy, in the hospitality space with Starwood Hotels and in the Canadian fashion scene with retailer Le Chateau.Cara's work has been recognized at the Iris Awards during the Mom 2.0 conference and in Business Insider, MarketPlace on NPR, and on The Today Show.
Cara also works with several prominent bloggers, designing custom press kits to help define their brand in a highly saturated market of online influencers.