Cara has taken a different approach to facilitating organic content partnerships with brands by representing the individual influencer.
On behalf of each influencer, Cara manages the business aspect of building relationships with the right brand teams to help monetize the influencers’ channels, so they can focus their efforts on writing captivating content and engaging with their followers.
Cara manages incoming requests from brands and ideates with her clients to develop proposals that help to secure partnerships with like-minded brands. Cara also oversees the deliverables of each partnership and makes sure both parties understand the expectations for each collaboration.
Cara works closely with her clients and has an intimate understanding of their personalities and goals. She ensures that each collaboration is tailored to their individual households, true to the client's voice and feels genuine to their followers.